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About us
Welcome to Far From Square
We’re here to take your ideas further than expected – designing and delivering immersive experiences that go beyond the ordinary to captivate your audiences.
For over a decade, our core team has blended creativity, technology and storytelling to shape exciting digital worlds for global brands, organisations, and agencies – capturing attention and driving meaningful impact.
We think differently.
Right out of the box.
We’re all about breaking free from convention to create unique immersive brand experiences – fusing together creativity, technology and storytelling to shape fascinating digital worlds for global brands, organisations, and agencies. And we make it easy for you – guiding you through the whole process to make sure you achieve the results you’re after.
Because, with over a decade’s experience in this sector, we know that behind every immersive experience there’s a lot of thought:
Story.
Design.
Technology.
Delivery.
When these pieces work together, the result feels effortless for your audience – and the impact is all the greater. From AR to VR to AI-powered virtual worlds, we use technology with skill and clarity to capture attention and drive meaningful results. And we work as your partner throughout.
As a small studio, we shape ourselves to your exact needs – assembling the right creative and technical expertise for your project, and always going the distance to transform your initial idea into a successful final delivery.
Our capability spans event activations, augmented reality experiences, virtual training simulations, bespoke game development, interactive installations and fully realised virtual worlds for all sorts of sectors. Plus we’re on hand to offer specialist consultancy and guidance to take your idea further than expected, whenever you need.
Because nothing about us is ordinary. And everything about your project could be extraordinary.
Meet the team
Jon Rogers
Jon has over 20 years’ experience delivering digital and creative projects across industries from aviation, automotive, heritage and retail. He has led innovative and creative teams for KLM Airlines, Lotus Cars, the UN, Petrofac, and more - winning a Princess Royal Training Award for his successful projects.
With experience and methodology in combining storytelling and music composition with commercial clients, he enjoys combining immersive technology with a high quality, collaborative-led approach to ensure projects are well designed, work well, continuously engaging and delivered to the highest standard.
James Burrows
With more than two decades of experience in highly technical roles, James began his career within the UK Government’s Cabinet Office, moving into the private sector, working across publishing and digital marketing before moving into creative and immersive technology.
He has led development teams in multiple digital agencies and worked as both a freelance developer and technology consultant, building a career defined by innovation and a passion for emerging technologies. An early adopter of VR and AR, James co-founded Infinite Form (formerly Immersive VR) in 2015. He has since helped deliver cutting-edge digital experiences for clients including IKEA, Ericsson, Visa, Yamaha and Microsoft, and carries that wealth of experience forward into Far From Square's vision for creative technology that informs, inspires and connects.
Lucy Spaull
With over 15 years’ experience across creative agencies and technology studios, Lucy brings a strong blend of creative understanding and operational leadership. She has led the delivery of complex, high-value projects, ensuring they meet creative ambition while remaining commercially and operationally sound.
Lucy has overseen international projects spanning 360° film, augmented reality activations, and large-scale immersive installations. Working with global brands including Mazda, Pret, Visa, and Häagen-Dazs, her role has spanned operational strategy, resourcing, budgeting, and delivery oversight across multi-disciplinary teams, while building long-term client relationships.