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About us
Welcome to Far From Square
We’re here to take your ideas further than expected – leading and delivering immersive experiences that go beyond the ordinary to captivate your audiences.
For over a decade, our core team has blended creativity, technology and storytelling to shape exciting digital worlds for global brands, organisations, and agencies – capturing attention and driving meaningful impact.
We think differently.
Right out of the box.
We’re all about breaking free from the boring to create unique immersive brand experiences that people don’t forget. From augmented reality and virtual reality, to immersive installations and more, we use technology with imagination and clarity to create engaging and exciting experiences from start to finish.
We’re a small studio by design. That means we can shape ourselves to your exact needs. Every brief is unique, and we treat it as such – assembling the right creative and technical expertise, and drawing on specialist developers, artists, designers and technologists as needed.
We remain your partner throughout – going the distance to move your project from first idea to successful final delivery. Our capability spans event activations, augmented reality experiences, virtual training simulations, bespoke game development, interactive installations and fully realised virtual worlds for cultural and educational contexts. Plus we’re on hand to offer specialist consultancy and further guidance whenever you need.
Because nothing about us is ordinary. And everything about your project could be extraordinary.
Carefully considered • Technically grounded • Creatively ambitious.
Meet the team
Jon Rogers
Jon has over 20 years’ experience delivering digital and creative projects across industries from aviation, automotive, heritage and retail. He has led innovative and creative teams for KLM Airlines, Lotus Cars, the UN, Petrofac, and more - winning a Princess Royal Training Award for his successful projects.
With experience and methodology in combining storytelling and music composition with commercial clients, he enjoys combining immersive technology with a high quality, collaborative-led approach to ensure projects are well designed, work well, continuously engaging and delivered to the highest standard.
James Burrows
With more than two decades of experience in highly technical roles, James began his career within the UK Government’s Cabinet Office, moving into the private sector, working across publishing and digital marketing before moving into creative and immersive technology.
He has led development teams in multiple digital agencies and worked as both a freelance developer and technology consultant, building a career defined by innovation and a passion for emerging technologies. An early adopter of VR and AR, James co-founded Infinite Form (formerly Immersive VR) in 2015. He has since helped deliver cutting-edge digital experiences for clients including IKEA, Ericsson, Visa, Yamaha and Microsoft, and carries that wealth of experience forward into Far From Square's vision for creative technology that informs, inspires and connects.
Lucy Spaull
With over 15 years’ experience across creative agencies and technology studios, Lucy brings a strong blend of creative understanding and operational leadership. She has led the delivery of complex, high-value projects, ensuring they meet creative ambition while remaining commercially and operationally sound.
Lucy has overseen international projects spanning 360° film, augmented reality activations, and large-scale immersive installations. Working with global brands including Mazda, Pret, Visa, and Häagen-Dazs, her role has spanned operational strategy, resourcing, budgeting, and delivery oversight across multi-disciplinary teams, while building long-term client relationships.