Great marketing can take many forms. We help brands identify where immersive and interactive technology can add something distinctive – whether that means inviting audiences to play, explore and share, or giving them a richer way to experience a product, place or story.
From augmented and virtual reality to games, mobile experiences and immersive content, the format can be as simple or ambitious as the idea requires. The important part is giving audiences a reason to engage and making sure the experience feels unmistakably connected to the brand.
Turning Packaging into Play Häagen-Dazs
For Häagen-Dazs, we created a playful WebAR game to support the launch of a limited-edition ice cream range. Accessed by scanning a QR code on product packaging, the pack itself became a gateway to a branded experience.
Players could jump straight into the game on their phone, compete for a high score and share their result, with the chance to win adding an extra incentive to take part. The experience extended the campaign beyond the packaging, giving audiences something active and shareable to engage with while keeping Häagen-Dazs at the heart of the activation.
Transporting Audiences to the Maldives
For luxury resort Soneva Fushi in the Maldives, we created a series of immersive 360° films designed to bring the destination to life for media contacts and other key audiences around the world.
Experienced through VR headsets, the films showcased different aspects of the Soneva story – from its villas and island setting to dining, family experiences and life on the water. The result gave Soneva a distinctive promotional tool that could communicate the character and scale of the resort in a far more immersive way than traditional photography or film.
Take-aways
Immersive marketing doesn’t have to be expensive or complicated. The strongest ideas are built around the audience, the brand and the objectives. We can help shape the idea, identify where technology genuinely improves it and build an experience that earns people's attention.
Highlighted case studies
Contact us
Whether you’d like to learn more about our services, discuss a project, or simply catch up, we’d love to hear from you.