The best attractions give audiences a world they want to step into. We create digital and immersive experiences that add new layers to stories, characters, destinations and entertainment brands. That might mean augmented reality hidden within a physical space, an interactive game, a mixed-reality experience or digital content that extends the story beyond the attraction itself.
Whatever the technology, the goal is the same: to make the experience more entertaining, more surprising and more memorable without allowing the technology to get in the way.
Bringing Mash-a-Rama to Life for Supercell
For Supercell, we brought the colourful world of Clash of Clans into an interactive Snapchat experience that attracted tens of thousands of views. We created 30 customisable items and a simple potion mechanic that instantly transformed characters' ears, eyes, mouths and hair into ridiculous mashups.
Looooovvvve it!!!!!!!
Behind the simplicity was a technically complex combination of 2D and 3D assets working together in real-time. Close collaboration with the client ensured every element retained the humour and personality of the original brand. The finished experience was shared across social channels reaching audiences of more than 10 million followers.
Making Christmas Even More Magical for Harrods
For Harrods’ Kingdom of Christmas, we created an in-store augmented reality trail designed to add a playful digital layer to the retailer’s festive in-store experience for families. Using a bespoke app, visitors followed clues around the store to discover hidden AR animations.
Six animals featured within Harrods’ physical Christmas displays were recreated digitally and brought to life through bespoke AR animations – from a skidooing bear and skiing penguins to flying owls and a circling tiger. Finding each one encouraged visitors to explore different areas of the store, with the full trail unlocking a final surprise experience and turning a shopping trip into an interactive Christmas adventure.
Take-aways
Entertainment should feel effortless to the audience, even when there is considerable technology working behind it. Whether we are adding a playful digital layer to a physical attraction or creating something entirely new, we can develop concepts, prototypes and finished experiences that give audiences another reason to stay, play and explore.
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Highlighted case studies
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