Events give you a limited window to capture attention. We create immersive and interactive experiences designed to make people stop, look and get involved – whether that’s at an exhibition, conference, product launch, PR event or within a branded event space.
From AR and VR to interactive screens, games and digital installations, the technology can take many forms. But live environments bring their own considerations. Experiences need to be intuitive, robust and quick to understand, while working reliably for a continuous flow of visitors throughout the day.
Visualising FinTech's Impact Across New York
To mark a major milestone at a dedicated PR event, we created a bespoke augmented reality experience for a leading FinTech company using the Manhattan skyline as a canvas for its financial data.
Using iPads housed within custom viewfinders, attendees could look out across New York and see a dynamic 3D animation mapped to key buildings in front of them, visualising the movement of finance across the city through data, visual storytelling and audio. The experience transformed complex information into something immediate and engaging, giving guests a novel way to explore the company’s role within New York’s financial landscape.
Turning Complex Content into Event Engagement For Visa
The execution was flawless and the feedback from attendees was overwhelmingly positive.
Working with Shiraz Creative for Visa, we created a gamified AR experience for Visa Payments Forum, designed specifically for a busy exhibition environment – attracting attention, communicating complex information quickly and giving more than 800 attendees a reason to stop and engage.
The experience combined product education with interactive challenges and integrated data capture, helping Visa create meaningful conversations on the stand while supporting lead generation and follow-up after the event.
Take-aways
Live experiences need to work in the wild, not just look good in concept. We consider the practical details alongside the creative ones – from usability, hardware and installation to how an experience performs under repeated use. Whether you’re looking for a single attention-grabbing activation or a connected experience across an entire space, we can take it from initial idea through to something that engages audiences and works reliably when the doors open.
Highlighted case studies
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