Some things are difficult to communicate because they are simply difficult to see. Machinery may be inaccessible, processes may happen inside equipment, environments may be dangerous and technical information can quickly become overwhelming.
We use 3D, VR, AR, 360° film and interactive technology to make those subjects easier to explore. Complex processes can be broken apart, products can be demonstrated anywhere and information that once required a lengthy explanation can become something audiences understand visually.
Explaining CleanStream for Amcor
Our work with Amcor helps explain the CleanStream recycling process and the technology behind producing high-quality recycled material. Using 3D environments, animation and visual storytelling, we break the process into clear stages covering waste collection, sorting, recycling, manufacturing and reuse.
Feedback from each member of the Board has been very positive – they have been blown away
Machinery and systems that would normally be difficult to access or demonstrate can be explored by customers, employees and visitors.
Bringing Automotive Technology to Life for Mazda
Working with Lively Agency for Mazda, we created two immersive test-drive experiences that used virtual reality to take audiences well beyond a traditional product demonstration. 360° video, CGI environments, green-screen footage and 3D content combined to take users on a journey through picturesque landscapes, imaginative dreamscapes and digital portals while introducing the features and character of the Mazda MX-5 RF.
The first experience toured nationally and the second travelled across Europe, helping attract more than 350,000 engaged visitors and generating approximately 3,500 leads.
Take-aways
Industrial projects often involve complex subjects, so understanding the details is an important part of the early creative process. We work directly with engineers, technical teams and subject-matter experts to ask the right questions and find the clearest route through the information. From product demonstrations and workforce training to process visualisation and virtual site access, we turn specialist knowledge into experiences that are easier to understand and engage with.
Highlighted case studies
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Whether you’d like to learn more about our services, discuss a project, or simply catch up, we’d love to hear from you.